Athlete Services Program Options
Development Option
For young, up-and-coming racers. Contact Us for details.
Elite Option
$14/mo. Get everything outlined below.
Elite Plus Option
$19/mo. Get everything in the Elite Option plus an exclusive post for you on FitLincMedia Social Media channels every month.
Social Boost
$50/mo. (Set-up fee included in your first month) - A focused effort on boosting your OCR-specific Instagram presence. Can be purchased as a stand-alone service or combined with the Elite or Elite Plus Programs (limited number of spots available, more info below).
What You Get
Athlete Profile
- Athlete Profile on our partner website, ObstacleEdge.com – You get to create your own profile, we will search engine optimize (SEO) it, and host it. Your profile will be listed along-side some of the top obstacle racers in the world, and you can use it as a digital business card/athlete resume to send to potential sponsors. It will also be seen by OCR fans who want to learn more about racers like you.
- Images of you racing/training
- Demographics (born, live, OCR coach, etc.)
- Background/Bio
- OCR Highlights (plus other sports accomplishments)
- Sponsors/wanted sponsors logos
- Link to your social media pages
- Link to your business page (if applicable)
- Ongoing Search Engine Optimization (SEO)
Social Media Promotion
- Introduction post on FitLincMedia social media (can include tags to your pages and your current/wanted sponsors)
- One post, every month, on FitLincMedia and ObstacleEdge Instagram and Facebook pages highlighting you.
Professional Services
- Sponsorship Consultation (30 minutes)
- Discuss general strategy for finding, securing sponsorships
- Discuss current sponsorship opportunities (finding, negotiating) with a specific company
- Social Media Consultation (30 minutes)
- Discuss general social media strategy for building and engaging your audience
- Receive an audit of your social media (how you compare to others, what you're doing well and what can be done better)
Social Boost (1-month trial)
Get seen by more of the OCR community with exclusive posts about you on @FitLincMedia and @ObstacleEdge Instagram and Facebook accounts!
- Our social media professionals will post content for you and tag to maximize exposure to our 15,000+ combined following
- Include your sponsors or wanted sponsors in post tags to add more value
- We can repost for you or post unique content you provide
OCR Business Services
Know the OCR Market
The sport of Obstacle Course Racing is relatively new and has been growing at a record pace. From its roots around 2012, OCR has been the fastest growing sport in the history of sports, logging more race registrations in the U.S. than marathons and half-marathons, combined over the past few years.
Current estimates put the number of racers at 1 million+ world-wide last year, with the average racer registering for 3 events.
Know the OCR Opportunity
The newness of the sport, combined with its large and growing consumer base, present a unique opportunity to capitalize on first mover advantage with an underserved audience. As OCR continues to mature, solidifying the "event" side (casual participants) and developing the "sport" side (competitive athletes), there are significant opportunities for a broad range of product and service-based businesses.
BUSINESS BRAND DEVELOPMENT
The development of any brand must start with a company's objectives and an understanding of the target market it's trying to reach. If your company is interested in selling to the 1+ million member audience of Obstacle Course Racing, you must start by knowing the wants and needs of this unique market, and having a strategy for creating a relationship with that audience that results in revenue growth.
The Obstacle Course Racing consumer is part adventurer, part over-achiever, part health and fitness enthusiast, and is all-in for opportunities to make their OCR experience better with the right products and services. We will help you quickly learn the unique psychology of OCR consumers, and how to develop a branding and marketing strategy that meets them at their needs.
After developing an understanding of the OCR consumer, we will help you identify the right channels to convey your brand message that fit within your overall business plan and budget.
- Creating the right brand value proposition for the OCR market
- Leveraging the power of social media to drive your brand message and promotions
- Using OCR Influencers to grow your brand
- Identifying the right OCR events and/or platforms to showcase your brand
OCR Business Services Set-Up
Step 1: Purchase the Program Set-Up (directly above).
Step 2: Select your Program Option (directly below).
Step 3: We will email everything you need to get started.