Get help building your brand, growing your following and funding your racing.
Expert support on entry and growth in the sport of Obstacle Course Racing.
For many people, Obstacle Course Racing is a lifestyle, either as a hobby or as a competitive sport. You are likely training and racing consistently and are committed to improving as an athlete. And as you know, that commitment is an investment in effort, time and money.
For some, there’s the potential to lower the costs associated with OCR by finding product and even cash sponsors. However, because Obstacle Racing is a new sport, competition for the limited opportunities for meaningful sponsorship. That is why we created the OCR Athlete Services Program - to help you get access to the resources you need to train and race.
We advise some of the most successful athletes in OCR, and have worked with dozens of businesses interested in sponsoring OCR athletes. We know what companies look for in athletes and how to best position them to be attractive to sponsors. But, you don't have to be a household OCR name to Get Seen, Get Fans and Get Sponsored:
For young, up-and-coming racers. Contact Us for details.
$14/mo. Get everything outlined below.
$19/mo. Get everything in the Elite Option plus an exclusive post for you on FitLincMedia Social Media channels every month.
$50/mo. (Set-up fee included in your first month) - A focused effort on boosting your OCR-specific Instagram presence. Can be purchased as a stand-alone service or combined with the Elite or Elite Plus Programs (limited number of spots available, more info below).
Social Media Promotion
Get seen by more of the OCR community with exclusive posts about you on @FitLincMedia and @ObstacleEdge Instagram and Facebook accounts!
The sport of Obstacle Course Racing is relatively new and has been growing at a record pace. From its roots around 2012, OCR has been the fastest growing sport in the history of sports, logging more race registrations in the U.S. than marathons and half-marathons, combined over the past few years.
Current estimates put the number of racers at 1 million+ world-wide last year, with the average racer registering for 3 events.
The newness of the sport, combined with its large and growing consumer base, present a unique opportunity to capitalize on first mover advantage with an underserved audience. As OCR continues to mature, solidifying the "event" side (casual participants) and developing the "sport" side (competitive athletes), there are significant opportunities for a broad range of product and service-based businesses.
The development of any brand must start with a company's objectives and an understanding of the target market it's trying to reach. If your company is interested in selling to the 1+ million member audience of Obstacle Course Racing, you must start by knowing the wants and needs of this unique market, and having a strategy for creating a relationship with that audience that results in revenue growth.
The Obstacle Course Racing consumer is part adventurer, part over-achiever, part health and fitness enthusiast, and is all-in for opportunities to make their OCR experience better with the right products and services. We will help you quickly learn the unique psychology of OCR consumers, and how to develop a branding and marketing strategy that meets them at their needs.
After developing an understanding of the OCR consumer, we will help you identify the right channels to convey your brand message that fit within your overall business plan and budget.
$50/mo. + One-Time $250. Includes everything detailed below.
$50/mo. (Set-up fee included in your first month) - A focused effort on boosting your OCR-specific Instagram following and engagement. Can be purchased as a stand-alone service or combined with the Growth option (limited number of spots available).
$100/mo. + One-Time $250. Includes everything in the Growth option as well as Social Boost.
$200/mo. + One-Time $250. Includes everything in the Growth w/Social Boost option as well as ongoing monthly calls for both Strategy and Social Media consultation. Ensure growth is on-track, trouble-shoot problems and stay current on the business of OCR.
Step 1: Purchase the Program Set-Up (directly above).
Step 2: Select your Program Option (directly below).
Step 3: We will email everything you need to get started.